YEAR

Summer 2020

SKILLS

Typography

Hand Lettering

Illustration

Photo Manipulation

Experimentation

Pitchfork Project

Pitchfork Project is a love letter from me to the thing I love most in life: music. This project started with the idea to pay homage to music and its ability to bring happiness to people. Posters and merchandise have always been an important part of interacting with music so I decided to make a poster series. To generate content that was fresh and spanned all genres of music, I decided I would make my poster series using Pitchfork's top 50 songs of 2019. Within the poster series I wanted to experiment with different styles and image making methods. The goal was to make 50 posters that were unique in aesthetic so as to capture the unique sounds and feelings of all the songs in the collection. This project is ongoing and I will continue to update this page as I work through it. I am currently finished with 34/50 posters!

IDEATION AND PROCESS

Even though I am designing 50 completely unique posters, the process of making each one is essentially the same. It consists of these steps. Below is an example of my sketchbook notes from the song Ashes to Ashes by Jenny Hval.

THE POSTERS

 1. Cellophane by FKA Twigs 

 2. The Greatest by Lana Del Rey 

 3. Bags by Clairo 

 4. Gone by Charli XCX 

 5. Caro by Bad Bunny 

 6. Seventeen by Sharon Van Etten 

 7. Dawn Chorus by Thom Yorke 

 8. Con Altura by Rosalia, J. Balvin ft. El Guincho 

 9. Not by Big Thief 

 10. Bad Guy by Billie Eilish 

11. Binz by Solange 

12. Cash Shit by Megan the Stallion 

 13. Lark by Angel Olsen 

 14. Motivation by Normani 

 15. Free Uzi by Lil Uzi Vert 

 16. Drunk II by Mannequin Pussy 

 17. Snow is Falling in Manhattan by Purple Mountains 

 18. Old Town Road by Lil Nas X 

 19. He by Jai Paul 

 20. Suge (Yea Yea) by DaBaby 

 21. Gretel by (Sandy) Alex G 

 22. hope is a dangerous thing - Lana Del Rey 

 23. Running by Helado Negro 

 24. All Mirrors by Angel Olsen 

 25. Ashes to Ashes by Jenny Hval 

 26. Dirty Laundry by Danny Brown 

 27. Hey Ma by Bon Iver 

 28. Andromeda by Weyes Blood 

 29. Daylight Matters by Cate Le Bon 

 30. Time Flies by Rico Nasty 

 31. Sympathy by Vampire Weekend 

 32. Cattails by Big Thief 

 33. The Barrel by Aldous Harding 

 34. True Blue by Mark Ronson ft. Angel Olsen 

Each of these posters is 18 x 24 inches and designing them was such a thrill. I had the potential to do so much experimenting with composition, type, and small details thanks to the size of the posters. Below I have included some of my favorite detail moments from the series. 

DETAILS

(CLICK TO EXPAND)

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