Year

Summer 2020

Skills

Typography

Hand Lettering

Illustration

Photo Manipulation

Experimentation

Pitchfork Project

Pitchfork Project is a love letter from me to the thing I love most in life: music. Posters and merchandise have always been an important part of interacting with music so I decided to make a poster series. To generate varied and fresh content I used Pitchfork's top 100 songs list of 2019. Within the series I experimented with different styles and image making methods to capture the unique sounds and feelings of the songs in the collection. This project is was originally meant to be all 100 posters, but I decided I'd gotten what I wanted out of the project after 34.

Ideation and Process

Even though I designed 34 completely unique posters, the process of making each one is essentially the same. It consists of these steps. Below is an example of my sketchbook notes from the song Ashes to Ashes by Jenny Hval.

1. Cellophane by FKA Twigs

2. The Greatest by Lana Del Rey

3. Bags by Clairo

4. Gone by Charli XCX

5. Caro by Bad Bunny

6. Seventeen by Sharon Van Etten

7. Dawn Chorus by Thom Yorke

8. Con Altura by Rosalia, J. Balvin ft. El Guincho

9. Not by Big Thief

10. Bad Guy by Billie Eilish

11. Binz by Solange

12. Cash Shit by Megan the Stallion

13. Lark by Angel Olsen

14. Motivation by Normani

15. Free Uzi by Lil Uzi Vert

16. Drunk II by Mannequin Pussy

17. Snow is Falling in Manhattan by Purple Mountains

18. Old Town Road by Lil Nas X

19. He by Jai Paul

20. Suge (Yea Yea) by DaBaby

21. Gretel by (Sandy) Alex G

22. hope is a dangerous thing - Lana Del Rey

23. Running by Helado Negro

24. All Mirrors by Angel Olsen

25. Ashes to Ashes by Jenny Hval

26. Dirty Laundry by Danny Brown

27. Hey Ma by Bon Iver

28. Andromeda by Weyes Blood

29. Daylight Matters by Cate Le Bon

30. Time Flies by Rico Nasty

31. Sympathy by Vampire Weekend

32. Cattails by Big Thief

33. The Barrel by Aldous Harding

34. True Blue by Mark Ronson ft. Angel Olsen

Each of these posters is 18 x 24 inches and designing them was such a thrill. I had the potential to do so much experimenting with composition, type, and small details thanks to the size of the posters. Below I have included some of my favorite detail moments from the series.