YEAR

Fall 2019

SKILLS

Research

Copywriting

Branding

User Experience

Craft

Pride!

Pride! is a Heads-Up style card game centered around the history of the LGBTQ+ community as seen through a designer's lens. Queer design appears across many mediums and platforms within the design world and yet is left out of the picture completely. LGBTQ+ designers are interesting to study and learn about because they have not only had stylistic and technological impact on the design field but also massive socio-political impact in real life with the designs they have created. Pride highlights important works and artists that have been ignored by the traditional canon. It features an instruction booklet and 2 decks of 25 interactive cards which sit in the game box. The decks are divided into designers and designs and players can choose which deck they would like to play with.

IN PROCESS CARD ITERATIONS

STYLE GUIDE

I began this project by researching extensively. The bulk of my content came from canonical graphic design books, LGBTQ+ history books, and Queer x Design by Andrew Campbell. After researching, I brainstormed different gameplay options as well as different visual identities. After settling on a heads-up style gameplay I added to this structure by giving the cards an interactive foldable element. I designed the cards to open up to a picture as well as three quick facts about the designer/design. This feature allowed users to learn more about the content of each card as well as facilitated gameplay by serving as hints for cueing the player who is guessing. I iterated many different card designs, I had to make sure the information on the back of the cards was quickly and easily legible while still maintaining a sense of playfulness and energy.

CARD DETAILS

INSIDE CARD DETAIL

Inside detail of the No Apologies! card. This and every other card features a picture of the work/designer on the left and then 3 simple facts on the right. If players do not know a card from the name on the front, they may choose to lose two points and open to see these hints in order to keep the game from stalling.

A stop motion instagram ad allowed me to push the energetic branding even further as well as promote the product for sale.

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