Roy & Silo's
Roy and Silo's is Butler Hospitality's premiere American cafe concept. As the design lead on this project, I built out the brand guide + all collateral. As an homage to the Butler penguin, this concept is named for Roy and Silo, two male penguins in NY's central park zoo who raised a chick together.
We wanted the brand to be modern, bold, neutral, and approachable.