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Year

Feb 2022

Skills

Branding

Systems Design

Signage

Textile Design

Roy & Silo's

Roy and Silo's is Butler Hospitality's premiere American cafe concept. As the design lead on this project, I built out the brand guide + all collateral. As an homage to the Butler penguin, this concept is named for Roy and Silo, two male penguins in NY's central park zoo who raised a chick together.

 

We wanted the brand to be modern, bold, neutral, and approachable.

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Quarter Card Front & Back

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Tote Bag

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Parchment Paper

Punch Card Front & Back

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PastryBag.png
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Pastry Bag

Instagram Content

Business Card Front & Back

Lobby Sign

Sample Textile

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Coffee Cups

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Front Sign

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Sidewalk Sign