Vibrations

While developing the visual language, I wanted to remain true to the character and personality of the object. Record Players pumped life, love, and culture into our society and I made sure the book would echo this inviting but energetic tone.

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I knew I wanted to do very dynamic and experimental spreads, so when picking the color palette I chose colors that felt comfortable, muted, and vintage. I drew color inspiration from 70's album covers.  

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I needed my type to be flexible and fit a variety of treatments. I chose Freight Display Pro for my headings. This typeface is bold and modern and contextualizes my work within the traditional editorial design aesthetic. For the subheadings and body copy I chose Gotham Rounded. This rounded geometric san serif has a friendly tone and contrasts nicely with Freight Display Pro. For the accent typeface I chose Matchbook Regular. This rounded and wide slab serif carries a vintage sensibility and ties the brand to the golden age of the record player. 

 

To create cohesion between the images I added a gradient overlay to the photos. The textures and elements I derived from the artifact. I used circular motifs throughout the book to echo the shape of the Record. The lined patterns come from the grooved surface of the Record. The grainy gradients represent the static/white noise that is characteristic to the Record Player's unique sound. The speckled texture visualizes the specs of dust that cling to the surface of the Record. The brand captures the novel experience of listening to music on the Record Player.