Butler_FloatingBagAnimation.gif

Year

Jan-April 2022

Skills

Branding

Menu Design

Template Design

Icon Design

Email Design

Systems Design

Social Media

Copywriting

Marketing

A/B Testing

Signage

Animation

Print Prep

Butler Hospitality

Working as a Brand Designer for Butler, I worked on physical collateral as well as digital collateral and marketing. I helped evolve the Butler brand into something fresh, confident, and friendly.

 

Working with Senior Brand Designer, Lina Bahri; we brainstormed, iterated, and refined ways to implement small incremental changes within collateral, marketing, brand guidelines, templates, and icons to gradually shift the brand towards our vision for the future. 

All the photos utilized in designs were taken by our photographer,

Mark Zhelezoglo.

PHYSICAL
COLLATERAL

IN ROOM + HOTEL LOBBY TOUCHPOINTS

ChocolateOreo.png

CHOCOLATE COVERED OREO

Front.png
Chocolate.png

CHOCOLATE

Back.png

DOOR HANGER FRONT AND BACK

Bag.png

CITY SPECIFIC PROMO TOTE

Wobbler.png

SHELF WOBBLER
(IN ROOM UNDER TV)

Beach_Shorts.png

BEACH SHORTS

DIGITAL WORK

LINKEDIN NEW HIRE POST TEMPLATE

LinkedInStandardHire.png

LINKEDIN EXECUTIVE SUITE NEW HIRE POST

LinkedIn.gif
Deck_IconsAndResources-04.png

MARKETING CAMPAIGN

ENTERPRISE EMAILS

CO-BRANDED RESTAURANT EMAILS

EnterpriseEmails-05.png
Butler_FloatingBagAnimation_Big.gif
EnterpriseEmails-07.png
ButlerDiscountCode.png

SMS Text Graphic

Working closely with the marketing team, I created a cohesive and enticing B2C email and social campaign to increase visibility within our primary customer base, increase unique interactions and orders, and drive sales in both our hubs and spokes.

 

This work evolved a new brand tone for B2C materials. The campaign humanized Butler, making us feel friendlier while simultaneously establishing us a reputable modern force in the hospitality, food and beverage, and travel industries.

Paired with physical in-room collateral, these emails targeted first time customers. We built the campaign to optimize communication across the duration of customer stay. 

EnterpriseEmails-06.png
EnterpriseEmails-03.png
Butler_FloatingBagAnimation_Medium.gif
EnterpriseEmails-04.png
EnterpriseEmails-01.png