Year
Jan-April 2022
Skills
Branding
Menu Design
Template Design
Icon Design
Email Design
Systems Design
Social Media
Copywriting
Marketing
A/B Testing
Signage
Animation
Print Prep
Butler Hospitality
Working as a Brand Designer for Butler, I worked on physical collateral as well as digital collateral and marketing. I helped evolve the Butler brand into something fresh, confident, and friendly.
Working with Senior Brand Designer, Lina Bahri; we brainstormed, iterated, and refined ways to implement small incremental changes within collateral, marketing, brand guidelines, templates, and icons to gradually shift the brand towards our vision for the future.
All the photos utilized in designs were taken by our photographer,
PHYSICAL
COLLATERAL
IN ROOM + HOTEL LOBBY TOUCHPOINTS
CHOCOLATE COVERED OREO
CHOCOLATE
DOOR HANGER FRONT AND BACK
CITY SPECIFIC PROMO TOTE
SHELF WOBBLER
(IN ROOM UNDER TV)
BEACH SHORTS
DIGITAL WORK
LINKEDIN NEW HIRE POST TEMPLATE
LINKEDIN EXECUTIVE SUITE NEW HIRE POST
MARKETING CAMPAIGN
ENTERPRISE EMAILS
CO-BRANDED RESTAURANT EMAILS
SMS Text Graphic
Working closely with the marketing team, I created a cohesive and enticing B2C email and social campaign to increase visibility within our primary customer base, increase unique interactions and orders, and drive sales in both our hubs and spokes.
This work evolved a new brand tone for B2C materials. The campaign humanized Butler, making us feel friendlier while simultaneously establishing us a reputable modern force in the hospitality, food and beverage, and travel industries.
Paired with physical in-room collateral, these emails targeted first time customers. We built the campaign to optimize communication across the duration of customer stay.
