Year
Skills
Jan-April 2022
Copywriting
Marketing
A/B testing
Animation
Email Design
Social Media
Brand Evolution
Menu Design
Print Prep
Restaurant Brand Collateral
Along with overseeing the Enterprise Brand at Butler, I also helped manage and build out Butler's Restaurant Group Brands. There were 7 Restaurant Brands I designed for: SuperFranc, T&E, L'Costa, Sol, Petite Ivy, Bistro, and Roy and Silo's. I was the design lead for Roy and Silo's branding.
Working with Senior Designer, Lina Bahri, we built out the Brands for each Restaurant through new physical collateral, social media, and marketing.
All the photos utilized in designs were taken by our photographer,
Print Collateral
Super Franc Post Card Front + Back
Super Franc Menu QR Table Sign
Bistro Drink Menu Front
Bistro Menu QR Table Sign
Bistro Drink Menu Back
Petite Ivy Menu QR Table Sign
L'Costa Menu QR Table Sign
T&E Menu QR Table Sign
T&E Chalkboard Drink Menu
Food Truck Drink Menu
Marketing Campaign
Restaurant Group Co-Branded Emails
Targeting customers who had recently used our service, this portion of the campaign aimed to drive traffic to our Restaurant Groups, located in the hotel lobby of our hub hotels.
With stylishly co-branded emails, we made it easy for guests to see our menu, make a reservation, and get directions to our door, all with a click.
Restaurant Group Social Story Highlights
Located on the Butler Hospitality Instagram page, these story highlights introduce our restaurants— putting them at our followers' fingertips.
